WTF Is The Circular Economy?
Melissa Baldridge Melissa Baldridge

WTF Is The Circular Economy?

Circular economics may seem like a secret handshake known only to a few. But it’s everywhere, and it’s growing.

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Power to the People, Y’all!  - A Company’s Stakeholders
Melissa Baldridge Melissa Baldridge

Power to the People, Y’all!  - A Company’s Stakeholders

The SEC’s climate-reporting rules are a big bummer because they don’t go far enough. Yet there’s a ring of people and groups encircling every business - stakeholders - and they have the power to lift a company up or create a world of hurt that can shut it down.

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The SEC & Climate Reporting Flows Downhill
Melissa Baldridge Melissa Baldridge

The SEC & Climate Reporting Flows Downhill

The Securities and Exchange Commission recently mandated climate-risk and greenhouse gas emissions reporting, and there’s plenty to disappoint everyone. But even if you’re a small or middle-market company, if your clients are reporting, then so are you.

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Losing Winter
Melissa Baldridge Melissa Baldridge

Losing Winter

I love winter. I mean really, really love winter. Yet the frozen season is getting shorter every year due to climate change. There’s a name for this - solastalgia, a sense that something we love is leaving us. Rather than curl up in a ball and wish it all away, there is action we can take to parry both climate change and the sadness we winter people feel about its vanishing.

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ESG - What’s in A Name?
Melissa Baldridge Melissa Baldridge

ESG - What’s in A Name?

The acronym ESG means lots of different things to different people - like a Rorschach blot. But environmental, social and governance performance in business is really about is creating or destroying value in a company through its intangible, soft assets.

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Environmental Justice – Skip the Outrage in Aspen
Melissa Baldridge Melissa Baldridge

Environmental Justice – Skip the Outrage in Aspen

Environmental (in-)justice (EJ) isn’t about outrage in white-bread enclaves. EJ is about historically marginalized people and communities who bear the brunt of environmental degradation, usually without any say in it - communities like Libby, Mont., the site of one of the worst environmental disasters in U.S. history.

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ESG for Consumers, Customers & Fans
Melissa Baldridge Melissa Baldridge

ESG for Consumers, Customers & Fans

One stakeholder, the consumer, is a central driver of sustainability. So if brands want to hang onto their customers and fans, they must stand for something. The latest excerpt from ESG Table Stakes looks at all-important stakeholders - customers, consumers and fans - and how they drive ESG.

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ESG Table Stakes & the Supply Chain
Melissa Baldridge Melissa Baldridge

ESG Table Stakes & the Supply Chain

*(Excerpt from the book, ESG Table Stakes - Why ESG Matters to Stakeholders And Why Every Company Needs It. By Melissa Baldridge, due out this fall.*)

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What Is ESG? pt.2
Melissa Baldridge Melissa Baldridge

What Is ESG? pt.2

What Is ESG, Part 2
A New Social Contract for Business

“ESG” stands for a recognized system of environmental, social and governance criteria by which investors and stakeholders evaluate a company’s performance and its impacts.

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What Is ESG? pt.1
Melissa Baldridge Melissa Baldridge

What Is ESG? pt.1

What Is ESG, Part 1
A New Social Contract for Business

“ESG” stands for a recognized system of environmental, social and governance criteria by which investors and stakeholders evaluate a company’s performance and its impacts.

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Big Glasses - What’s in A Name?
Melissa Baldridge Melissa Baldridge

Big Glasses - What’s in A Name?

I started my business on Facebook.

To be honest, a friend observantly christened my new business during work-from-home office photo shares in the early days of the pandemic.

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