Intangible

assets

are the next alpha.

We quantify them — putting a defensible dollar value on the assets that don't show on the balance sheet but move the multiple.

LET'S TALK

WHAT WE DO

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OUR THINKING AND STRATEGY

Ninety-two percent of the value of an S&P 500 company never shows up on its balance sheet.

That’s not drift. It’s an inversion. In 1975, tangible assets like factories, machinery, vehicles, buildings, the hardware of the Industrial Revolution accounted for 83% of S&P 500 market value. Intangibles were 17%. The 50 years since, those numbers have flipped almost exactly.

The accounting rules were built for the 19th and 20th centuries. Every deal you’re pricing today happens in the 21st.

In decades of work across high-performing asset classes, we’ve watched this play out transaction by transaction: the value is real, the buyer can feel it, but nobody can put a number on it that survives diligence. The problem was never whether the value existed. It was proving it.

So, we built the BEV Platform — a proprietary system that finds intangible assets, prices them, and documents them to a standard that holds up when someone comes at it.

Superior assets should command higher prices.

They usually don’t. Not because the market disagrees, but because nobody brought the receipts.

If 92% of enterprise value sits outside the balance sheet, and diligence only reaches the other 8%, you’re underwriting a fraction of what you’re buying.

We cover the rest.

Source: Ocean Tomo Intangible Asset Market Value Study, 2025.

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    Iron River Management

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    Shaima Shahbaz
    Sustainability Planner, The City of Edgewater

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    New Accounts Lead
    Utility Billing West

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    Sustainability Leader / Foods Manufacturer

  • “Working with Melissa Baldridge of Big Glasses Consulting was essential to ensuring that our city understands the progress we've made as well as the challenges that remain in combatting climate change and cultivating resilience. With the data collection and analysis she provided, we are well equipped to continue building and improving on our foundational sustainability programs. We didn't run into any communication or project management road bumps at any point.”

    Shaima Shahbaz
    Sustainability Planner, The City of Edgewater

  • “I have had over 500 professional people working for me during the past 30 years. NONE were more enthusiastic, energetic, organized, astute and/or capable of clear and concise communications than Ms. Baldridge is!"

    J. David Richardon, Ph.D.
    and Chief Technology Officer, Clean Forest Energy

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