GreenSpot Global
Proved that developers and owners could make more money in the marketplace by including energy efficiency and renewable energy — the green premium.
Historically, the real estate and green building industries have been siloed, with neither side interested in working with the other. Green buildings have also traditionally been viewed as a deal killer, with no pathway for developers and owners to capitalize on any value they add to homes and buildings with green and energy-efficiency features or renewable energy.
Bridging that gap is GreenSpot Global, a hybrid real estate sales and high-performance building development company co-founded by Melissa Baldridge of Big Glasses.
GreenSpot developed a four-step process to enable developers to connect the design, build and sales processes. The process captures the value of building with high-performance features on the front end by realizing higher sales prices on the back end, otherwise known as the green premium (see figure):
Identify the high-performance features that are introduced into a home or building.
Quantify their benefits, such as energy or water savings.
Market those features in the sales process.
Ensure that the value added gets rolled into the sales value.
GreenSpot routinely helped developer clients achieve the green premium in the marketplace. The company registered $340 million in product sales and provided green-building services for 1.4 million square feet of real estate. The company also proved a green premium was possible when building and selling high-performance building to entice more developers to integrate efficiencies and renewable energy.
